The project The redesign of Nashi Salon in the Porta Genova area of Milan, the first franchise salon for Nashi Argan, focused on new storefront windows and a reconfiguration of the retail area. The objective was to increase street visibility and make the store immediately recognisable, strengthening the customer journey
Store project This new Vision Ottica Horus store overlooks Piazza Duomo in a historic town in the Province of Palermo. The project uses the location as an asset, with natural light and surrounding monuments forming the backdrop. Inside, the store sets a deliberately contemporary tone, creating a clear contrast with
The business Baffi Shop is a dog and cat boutique in Milan’s historic centre that has become a reference point for pet owners. The store is conceived as a service hub where grooming, accessory retail, wash and dry services coexist within a compact footprint. Fit-out Located on the ground
The Project The redesign of the Nashi Argan store on Via Dante in Milan included a new layout, new furnishings, updated signage, and redesigned lighting, aimed at significantly improving both the customer experience and the staff’s workflow. The concept Following an in-depth analysis of customer flow and visitor behaviour, a
The business This optical store redesign in Rome обновated the image of a long-established business active in the area for over thirty years. The store stands out through a highly specialised service and a dedicated refraction and optometry room equipped with the latest technologies. Fit-out At the entrance, the
The business A boutique dedicated exclusively to designer handbags, aimed at customers who see accessories as the key element of a look. The store project for La Borsa Firmata was developed specifically around this target. Store fit-out Pink and red surfaces, combined with gold finishes across the fixtures, underline
The business Bag-à-porter was founded in 2007 in a 35 sqm space on the city’s main shopping street. Over time, the boutique built a strong, recognisable identity defined by its butterfly logo on a burgundy background. The new concept In 2024, PiùStore developed the concept for the relocation to
The client Sustainable Friends is a concept store near Piazza San Babila in Milan. Here, the World Sustainability Organization (WSO) promotes the culture of sustainable development as an alternative to consumerism. The concept The store concept is inspired by nature and translated into a clear narrative that guides customers
The project The new image for the boutique on Via Colombo in Genoa was developed around the store’s clientele and long history. In 2024, Bottino Corsetteria celebrated 90 years of activity. The redesign included bespoke fixtures, updated architectural finishes and a new lighting system. The concept The project references