The project
The redesign of Nashi Salon in the Porta Genova area of Milan, the first franchise salon for Nashi Argan, focused on new storefront windows and a reconfiguration of the retail area. The objective was to increase street visibility and make the store immediately recognisable, strengthening the customer journey between services and product sales.
Fit-out
The new store fixtures were developed by upgrading and restyling the existing display units, with a sustainability-led approach and a clear focus on cost control. This strategy made it possible to refresh the store image quickly, avoiding unnecessary replacement.
Results
By improving lighting and rethinking the window displays, the salon achieved measurable impact in a short time. Footfall increased by 30% through a targeted intervention with contained costs.
