The business
The project for Atelier Marinella Perrella in Naples focused on creating a modern, efficient location for a well-established ceremonialwear brand. The new space reflects Neapolitan tailoring heritage while integrating areas dedicated to both production and sales of haute couture garments.
The space
The atelier unfolds over three levels, balancing functionality and atmosphere. Through a close dialogue with the heritage authorities, the basement areas were adapted to the workshop’s needs while respecting the constraints of a historic building.
Store fit-out
At street level, the project creates a generous customer-facing area for display and sales. Three storefront windows facing Via Santa Brigida provide strong visibility and make the façade an active merchandising tool, drawing attention to the collections and inviting customers inside.
Fitting room design
Two fitting rooms were designed specifically for bridal and groom appointments. These private spaces support a one-to-one service, ensuring the selection process feels exclusive and personalised.
Style and fixtures
The interior language is intentionally essential and minimal, conceived as a calm backdrop that enhances the craftsmanship, materials and detailing of the garments. This approach strengthens the brand’s positioning and creates an environment that feels both refined and welcoming.
