The business
The client asked us to create what could be described as Milan’s first “gourmet venue with an in-house travel agency”. Alongside a curated selection of products, customers can join scheduled tasting evenings or book guided experiences organised by a tour operator.
Store fit-out
To reinforce this concept, the project draws inspiration from the atmosphere of a wine cellar. Beneath the suspended plasterboard ceilings left by the previous business, we uncovered and brought back to light an 18th-century timber ceiling, along with exposed brick walls and even an old fireplace.
All fixtures were made to measure. Particular attention was given to lighting design, calibrated to present and enhance high-value products with the right intensity and precision across the displays.