The business
Wingsbeat specialises in natural, certified organic skincare and cosmetics. The brand recently relocated its store to a new location that is larger and filled with natural light.
Store fit-out
The relocation project was developed around a clear direction of freshness and femininity, taking cues from the butterfly in the brand logo. The space was designed to feel welcoming and luminous, combining soft tones with birch-wood fixtures to create a calm backdrop for product presentation.
Results
With the opening of the first Wingsbeat store designed by PiùStore, the founders reported strong public response, with revenue growth of over 45%. This first project led to two additional store openings, supporting the brand’s expansion across Sardinia and mainland Italy.
