The business
Albertini Atelier is a concept store dedicated to brides-to-be, located in an elegant 17th-century palazzo in Verona’s historic centre.
In-store experience and interior design
The project was conceived as a journey where the bride-to-be can move through the atelier and experience different atmospheres, with the wedding dress always staged as the focal point. The location strongly shaped the concept. Its horseshoe-shaped plan, spread over more than 200 sqm, suggested a room-by-room sequence made of distinct spaces and a few surprising moments. Custom circular screens inspired by the lace patterns of bridal gowns were designed for the project and crafted in metal, using laser-cut sheets assembled by local artisans.
