Store project
This new Vision Ottica Horus store overlooks Piazza Duomo in a historic town in the Province of Palermo. The project uses the location as an asset, with natural light and surrounding monuments forming the backdrop. Inside, the store sets a deliberately contemporary tone, creating a clear contrast with the historical context outside.
Fit-out and materials
Matte surfaces and the interplay of warm and deep tones define an unexpected identity for a specialised optical store. The atmosphere is distinctive and controlled, designed to feel refined without becoming formal.
The layout takes cues from the straightforward rhythm of local café interiors, encouraging curiosity and inviting customers to enter, stay longer and explore products and services through an intuitive flow.
