Restyling of an Optical Store in Naples
The business The project for Ottica Tullino in Naples began with the need to update the image of the Chiaia store, creating an environment aligned with its target clientele: customers looking for frames with either a futuristic attitude or a vintage appeal. Fit-out The new project leverages the character of the existing location while […]
Sustainable Redesign of an Optical Store through a Circular Approach
Project origins Ottica Adami’s redesign started from a clear request: enhance the existing bespoke fixtures, made nearly thirty years ago. The owners wanted to give new life to high-quality elements without altering their character. The challenge was to preserve the original craftsmanship while making the space more current and functional. Approach The intervention followed […]
Contemporary Design for an Optical Store in Sicily
Store project This new Vision Ottica Horus store overlooks Piazza Duomo in a historic town in the Province of Palermo. The project uses the location as an asset, with natural light and surrounding monuments forming the backdrop. Inside, the store sets a deliberately contemporary tone, creating a clear contrast with the historical context outside. […]
After 30 years, a new look for an optical store in Rome
The business This optical store redesign in Rome обновated the image of a long-established business active in the area for over thirty years. The store stands out through a highly specialised service and a dedicated refraction and optometry room equipped with the latest technologies. Fit-out At the entrance, the project introduced a mono-brand corner […]