The business
The project for Ottica Tullino in Naples began with the need to update the image of the Chiaia store, creating an environment aligned with its target clientele: customers looking for frames with either a futuristic attitude or a vintage appeal.
Fit-out
The new project leverages the character of the existing location while projecting it forward through finishes, display elements and lighting. Wall displays were developed as custom shelves designed specifically for this space, shaped like the letter “T” in Tullino. The storefront was also completely redesigned, in line with the overall rebranding.
Past and future meet in a distinctive environment that enhances exclusive, carefully sourced products, designed for a niche audience.
