The context
The project originated from the relocation of an existing lingerie store to a new space in Rivarolo Canavese, just a few metres from its original location. The owner’s goal was to expand the store and enhance the customer experience, while maintaining continuity with a well-established local business.
The new store represents a natural evolution, strengthening its mid-to-high positioning and its expertise in corsetry.
The project
The new space, nearly double in size, is organised within a rectangular layout that allows for a more open feel and a more effective product display. Dual storefront windows increase visibility and strengthen the store’s presence on the street, while the internal layout has been designed to guide customers through a clear and fluid journey.
Flooring and furnishings interact through a black-and-white contrast, creating an elegant and distinctive environment, enhanced by lighting carefully designed to highlight the products.
The experience
Particular attention was given to the quality of assisted sales. The fitting room, spacious and comfortable, was designed as a welcoming environment, consistent with the experience already appreciated in the previous store.
The new retail space makes it possible to expand the product offering—introducing sportswear—and to display a wider range of items. The result is a more high-performing store that combines identity, functionality and a stronger connection with customers.
