The context
The project involved the restyling of a bags and accessories store in the province of Turin, with the aim of refreshing the store’s image and improving its commercial performance. The intervention was designed to optimise layout, product display and lighting, creating a more organised and welcoming environment capable of enhancing the different product categories. Special attention was also given to the visual impact of the storefront windows and the overall consistency of the store’s identity.
The project
The intervention redefined layout, lighting and visual merchandising, while preserving and enhancing part of the existing furnishings. Off-white and sand tones chosen for the walls and ceilings interact with the new resin-effect flooring, creating a bright and elegant environment. New display platforms, a custom-designed cash desk, integrated shelving and a mirror-clad structural column add rhythm and depth to the space, while central seating elements make the store more welcoming.
The experience
The lighting design was developed to improve product visibility and guide the customer journey throughout the store. Adjustable spotlights and integrated LED profiles within existing ceiling features highlight displays, materials and details, contributing to a more contemporary and functional environment. The works were completed in just two weeks, following a precise planning of the different operational phases.
