An Innovative Retail Design & Architecture Studio Based in Milan

PiùStore was founded in 2017, but our experience extends far beyond this date.

Foto Adriana Genro e Michle Reboli lato

A CREAtive duo

ADRIANA GENRO

Founder and Creative Director of PiùStore

An architect by training with over 20 years of experience in retail design, Adriana has collaborated with prestigious Milanese studios, creating spaces for iconic brands such as Missoni, Canali, and Simonetta Ravizza.

“I have seen retail evolve rapidly. Today, a beautiful store is no longer enough. Customers seek unique and engaging experiences. That is why I founded PiùStore: to create spaces that not only catch the eye, but turn visitors into loyal customers.”

MICHELE REBOLI

Partner at PiùStore

An architect specialized in project management, Michele brings experience from one of Italy’s most renowned architecture and design firms. He oversees organisation and communication at PiùStore.

“Retail is storytelling. Every brand has a unique story to tell through its space. As Simon Sinek says, ‘People don’t buy what you do, they buy why you do it.’ Our role is to translate this ‘why’ into a tangible, immersive experience.”

A NETWORK OF SPECIALISTS

To make every project unique, we collaborate with a carefully selected network of professionals and craftsmen covering the key areas of our work:

Visual
Merchandiser
GRAPHIC DESIGN
& BRAND IDENTITY
Custom
Furniture
Commercial
Lighting
Signage
and Wayfinding
Fitted Walls
and Displays
Mannequins
and Props
Permits &
Authorisations

Through these collaborations, we manage every detail of your store project. Our goal is to create a space that perfectly reflects your brand identity and exceeds your expectations — whether it’s an independent boutique or a multi-location retail brand.

OUR EXPERIENCE IN NUMBERS

Completed projects
0
Retail
sectors
0
Cities in Italy and abroad
0
Square metres redesigned
0

Our Project Map

Mappa progetti più store orizzontale
Mappa progetti più store verticale

Request a project proposal

Do you have a retail project to develop?

Fill out the form to receive more information on how we can help design and develop your store concept, from layout and fixtures to customer experience.

Foto Adriana Genro e Michle Reboli lato

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