The business
This optical store redesign in Rome обновated the image of a long-established business active in the area for over thirty years. The store stands out through a highly specialised service and a dedicated refraction and optometry room equipped with the latest technologies.
Fit-out
At the entrance, the project introduced a mono-brand corner defined by elegant green walls, reinforcing brand presence and conveying immediate exclusivity and visual consistency.
In the sales area, bespoke wall-mounted display cases were designed to present individual brands with clarity. Each unit integrates focused lighting to highlight product features and improve readability, creating a more immersive shopping experience. This solution enhances product visibility and supports an intuitive journey through the store, guiding customers across different offers and simplifying the selection process.
To strengthen the store’s identity and stand out in a competitive market, the intervention combined contemporary display systems with a lighting strategy and more deliberate product presentation solutions.
