The Project
The redesign of the Nashi Argan store on Via Dante in Milan included a new layout, new furnishings, updated signage, and redesigned lighting, aimed at significantly improving both the customer experience and the staff’s workflow.
The concept
Following an in-depth analysis of customer flow and visitor behaviour, a series of targeted interventions was developed in collaboration with the brand. The work involved all key elements of the store, from layout to display logic, delivering a fully updated shopping experience once completed.
Results
After the redesign of Nashi Argan’s first Italian store managed by PiùStore, the brand owners reported a significant increase in conversions, leading to a record daily turnover.
This project paved the way for further expansion: four new stores for the brand (Rome Termini, Bologna, Rimini and Milan Brera) and the redesign of three existing locations (Oriocenter, Parma and Turin).
